As of September 13, 2026, LG Electronics has held onto its spot as the official TV and appliance partner of the Emmy Awards — the top honor in US broadcasting — for a second straight year. The 78th edition of the ceremony kicks off Sept. 14 in Los Angeles, and LG is setting up a premium product showcase near the venue.
Key points
- LG Electronics announced Sept. 13 that it has renewed its partnership with the Television Academy to remain the Emmys' official TV and appliance partner.
- The ceremony airs Sept. 14 at the Peacock Theater in Los Angeles, where LG is opening a Signature influencer lounge nearby.
- The lounge will display the OLED evo AI TV, Signature refrigerators, and the Signature Styler.
- LG is also running special Emmys banners on its webOS smart TV platform and its free ad-supported streaming service, LG Channels.
LG Electronics said Sept. 13 that it's once again the official TV and appliance partner of the Emmy Awards, widely considered the top honor in American broadcasting. The company is extending its partnership with the Television Academy for another year, and this time it's expanding the deal beyond TVs to cover home appliances too.
This year's ceremony takes place Sept. 14 at the Peacock Theater in Los Angeles. Near the venue, LG is setting up a Signature influencer lounge stocked with its latest lineup, including the OLED evo AI TV, along with Signature appliances like the Essence White refrigerator and the Styler.
The company plans to produce behind-the-scenes footage of actors and creators visiting the lounge. On top of that, its webOS smart TV platform and free ad-supported channel service, LG Channels, will feature a dedicated banner highlighting past winners and this year's nominees.
Kwak Do-young, LG's North America regional president, said the goal is to use the picture quality of its OLED technology and its Signature appliances to deliver an elevated living experience to consumers around the world. First held in 1949, the Emmy Awards mark their 78th edition this year as the leading showcase for achievement in American TV and drama.
FAQ
What are the Emmy Awards?
First held in 1949, the Emmys are the top US award show for television and broadcasting, recognizing outstanding shows, performers and crews each year.
What's LG's role?
As official TV and appliance partner, LG handles product displays, on-site content production, and banners on its smart TV platform.
When and where is the ceremony?
It's held Sept. 14 (local time) at the Peacock Theater in Los Angeles.
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