LG Opens Middle East’s First B2B AI Home Space

As of September 14, 2026, LG Electronics says it has opened the Middle East's first B2B-only AI Home experience space inside its brand shop in the Saudi capital, targeting local construction firms and real estate developers. The showroom will expand to other major cities before year's end.

About $2 billionEstimated size of Saudi Arabia's smart home market in 2024

About $8.7 billionProjected size of Saudi Arabia's smart home market by 2030

Roughly 27% annuallyExpected growth rate of the Saudi smart home market over that period

Key points

The experience space sits inside LG's brand shop in Riyadh, Saudi Arabia, and is open exclusively to B2B clients.
The space is laid out like a real home, mixing region-specific built-in appliances with premium furniture.
Visitors can see the AI Home Hub demo voice-command control and integration with outside smart home platforms.
LG partnered with an energy management firm and a security company to show off an integrated building management solution spanning appliances, HVAC, power and security.

Walk through the new space and it feels like touring an actual home, with each room styled for a different purpose. Ovens, range hoods and refrigerators come from LG's built-in lineup tailored to local tastes, paired with furniture from a lifestyle-brand partnership to round out the look. The idea is to let visitors see, not just hear about, a future-ready home where AI quietly learns residents' habits and adjusts conditions on its own.

At the center of it all sits LG's AI Home Hub. Powered by generative AI, it lets you control the house by voice alone — no app-tapping required — and it links up with a smart home hub made by a Dutch company to pull together a wide range of IoT devices used across Europe, the Middle East and Africa. LG also brought in a global energy management firm and a global security company to show off a turnkey solution that manages appliances, heating and cooling, power and security all in one place.

Behind the push is fast-growing local demand. Research firms have tracked Saudi Arabia's smart home market climbing sharply in recent years, with roughly 27% annual growth expected to continue through 2030. As smart buildings and luxury residential developments multiply across the kingdom, LG is using the new showroom as a launchpad to court local construction firms, real estate developers and hotel operators.

LG says Saudi Arabia's location — a natural bridge between the Middle East and Africa — makes it a strategic regional hub, and the company plans to open similar touchpoints in other major cities, including Jeddah and Dammam, before the year is out. Back home, LG has partnered with major construction firms to roll out its solutions in more than 1 million apartment units; in North America it runs a dedicated brand for building managers, and in Europe it leans on an open smart home platform for energy management — each region getting its own playbook.

In Korea right nowIn Korea, the construction and appliance industries are watching the Middle East's smart home boom closely. With a wave of major development projects underway across Saudi Arabia and the wider Gulf, a leading Korean appliance maker opening a dedicated regional showroom is being read as more than a product push — it looks like an attempt to export entire building-management solutions. An LG executive overseeing the effort said the showroom is meant to position the company as a trusted partner in the region's infrastructure boom.

FAQ

Can regular customers visit the new space?

No — it's open exclusively to B2B clients like construction firms, real estate developers and hotels.

What does the AI Home Hub actually do?

It uses generative AI voice commands to control devices around the house and links with outside smart home platforms to unify a range of IoT devices.

Why did LG choose Saudi Arabia as its first stop?

Demand for smart buildings and luxury housing is surging there, and the country's location bridging the Middle East and Africa makes it a strong regional launchpad.