bhc Opens First Flagship Store Near Gangnam Station

An illustration of the multi-floor interior of the new chicken flagship store near Gangnam Station

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As of August 4, 2026, chicken chain bhc officially opened its first-ever flagship store near Seoul's Gangnam Station. The space is designed to draw customers throughout the day, not just for the traditional evening chimaek (chicken-and-beer) ritual. It's split across three floors, each built around a different way of visiting.

3 floorsFlagship store's floors, each with a different purpose

130Guests at the Aug. 2 pre-opening event

Key points

bhc, operated by Dining Brands Group, opened its first experiential flagship store near Gangnam Station on Aug. 4.
The first floor focuses on takeout and quick meals, the second on customizable chicken (cut, seasoning, sauce), and the third on group dining and foreign visitors.
A pre-opening event on Aug. 2, two days before the official launch, drew 130 guests for a welcome plate, sauce bar and photo-zone activities.

bhc's new store near Gangnam Station isn't just a place to grab fried chicken — it's built as a full experiential space that ties the menu, layout and service together. The interior leans on retro branding pulled from an old company name, while the exterior uses travel-suitcase graphics to fit the buzzy Gangnam commercial district.

The floor-by-floor layout is the whole point. The first floor targets office workers and passersby who want speed: an automated frying robot does its work in full view of customers, while takeout orders and boxed meal sets keep the line moving. The second floor is a more relaxed dining space for small groups or solo diners, built around a customizable menu where guests choose their cut, frying style, portion size, seasoning and sauce.

The third floor is for bigger groups and both domestic and international tourists. It offers platter combos with chicken, cheese balls and fries, along with drinking-food dishes like soup-based tteokbokki (rice cakes), spicy fish cake stew, whelk salad and fried chicken thigh — plus new and premium menu items that debut on this floor first.

The pre-opening event two days before launch, on Aug. 2, drew 130 guests who got an early look: a welcome plate, a condiment and sauce bar, limited-edition merchandise, and a photo zone. Dining Brands Group CEO Song Ho-sub said the space is meant to capture the brand's flavor and philosophy, calling it a hoped-for landmark for anyone visiting Gangnam.

In Korea right nowKorean restaurant brands are increasingly betting on experiential flagship spaces rather than standard storefronts, and bhc's new store fits that trend. The chain is explicitly trying to stretch chimaek culture — usually an evening habit — into an all-day occasion, while also positioning itself as a stop for foreign tourists curious about Korean fried chicken and drinking-food culture.

FAQ

How is this flagship store different from a regular bhc location?

Unlike standard stores built around evening service, this one is designed for all-day visits, with a customizable menu where guests pick their own cut and sauce, plus three floors, each with its own concept.

Is it a good stop for foreign tourists?

Yes — the third floor specifically caters to group and foreign visitors with a wide range of Korean fried chicken and drinking-food dishes, offering a hands-on look at chimaek culture.

Where is the store located?

It's near Gangnam Station in Seoul, designed to serve the area's heavy foot traffic with everything from quick takeout to a more relaxed sit-down experience.