Rosé Drops Apple-Backed Single ‘New Trick’

Stage lighting evoking the mood of the new garage-punk single

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As of September 18, 2026, Rosé has released "New Trick," a single made with Apple, on music platforms worldwide at 8 a.m. today. The raw, driving garage-punk track comes with a music video shot entirely on a single iPhone 18 Pro, folding it into Apple's ongoing Shot on iPhone campaign. Dave Meyers, the director behind videos for Taylor Swift and other global pop stars, handled the visuals.

No. 3Peak position of "APT." on Billboard's Hot 100

15 secondsLength of the teaser clip released ahead of the song

iPhone 18 ProDevice used to shoot the entire music video

Key points

Rosé released "New Trick," a single made in collaboration with Apple, built around the idea of pushing through heartbreak and rebuilding on her own terms.
The entire music video was shot on a single iPhone 18 Pro, folding it into Apple's ongoing Shot on iPhone campaign.
Direction came from Dave Meyers, who also directed BLACKPINK's "Jump" music video.
Rosé broke through globally with "APT.," her collaboration with Bruno Mars, which climbed to No. 3 on Billboard's Hot 100.

BLACKPINK member and solo artist Rosé released both the track and music video for "New Trick" at 8 a.m. on September 18, in partnership with Apple. The garage-punk song pairs raw, driving production with lyrics about moving through hard times at her own pace. Songwriter Amy Allen, who co-wrote her earlier hit "APT.," and producer Andrew Wells, who worked on "Stay A Little Longer," both return for this one.

The video is the latest installment in Apple's long-running Shot on iPhone campaign, following turns from Lady Gaga, Olivia Rodrigo, and The Weeknd. It was filmed entirely on a single iPhone 18 Pro. Apple's and Rosé's official accounts both teased the release first with a 15-second clip of Rosé holding candy.

Directing duties went to Dave Meyers, the veteran music-video director behind work for Taylor Swift and Kendrick Lamar, among other A-list pop stars — and, closer to home, BLACKPINK's "Jump."

Meyers first built his name in Korea directing "APT.," Rosé's duet with Bruno Mars that came out ahead of her debut solo album, "rosie," released in December 2024. The song climbed to No. 3 on Billboard's Hot 100, cementing Rosé as a global pop star in her own right. She's also confirmed a new solo album is on the way next year.

In Korea right nowThe collaboration with a global tech giant is being read at home as fresh proof of K-pop's reach. Fans and commentators point to Rosé's inclusion in Apple's worldwide campaign as evidence she's become a global fixture — not just in music, but in fashion and image more broadly.

FAQ

What is Apple's Shot on iPhone campaign?

It's Apple's long-running global marketing push that partners with well-known artists to shoot music videos and other content entirely on iPhone, showcasing the camera's capabilities.

Who is Dave Meyers?

He's a prominent American music-video director known for his work with Taylor Swift, Kendrick Lamar, and other major pop stars; he also directed Rosé's new video.

What's Rosé's background?

She's a member of K-pop girl group BLACKPINK and a solo artist who broke through globally with "APT.," her duet with Bruno Mars that reached No. 3 on Billboard's Hot 100.