As of September 5, 2026, the Hanwha Group-hosted Seoul International Fireworks Festival kicks off this evening around Yeouido Hangang Park in Seoul. Teams from Korea, the US and UK will light up the sky starting at exactly 8 PM, while the countdown to the show has already sparked a scramble for prime viewing spots and a stocking rush at nearby convenience stores.
Key points
- The 22nd Seoul International Fireworks Festival lights up Yeouido Hangang Park on the evening of September 5.
- Teams from host Hanwha, the US and UK will compete, with the fireworks show starting at exactly 8 PM.
- Seoul City, police, fire authorities and Hanwha are running a joint safety operation, closing roads around Yeouidong-ro and Wonhyo Bridge to traffic.
- Since the night before, a scramble for prime spots has fueled mat-claiming rivalries and online resale, while nearby convenience stores have stocked up heavily for the rush.
Hanwha Group's marquee fireworks show returns to the skies above Yeouido Hangang Park in Seoul on the evening of September 5. It's become one of Korea's biggest annual draws — pulling in over a million spectators most years — and this edition marks its 22nd run. Organizers moved the date up by about three weeks from its usual slot this year, both to avoid overlapping with the Chuseok holiday and to better serve the crowds of foreign tourists visiting Korea. Three national teams are competing: host country Hanwha, alongside teams from the US and UK, all under this year's theme, 'In Search of Your Light.'
The show kicks off at exactly 8 PM. The UK team goes first, timing its display to 'Soda Pop,' the breakout track from the Netflix animated hit 'KPop Demon Hunters.' The US team follows with a display set to the sweeping strains of the classical piece 'O Fortuna.' Hanwha closes out the night with a sequence inspired by Van Gogh's paintings, plus a more lyrical segment set to a ballad by singer Lee So-ra. New this year: fireworks now launch symmetrically from both sides of Wonhyo Bridge, widening the sightlines so spectators farther from the river still get a full view.
With such a massive crowd expected, Seoul city has assembled a joint safety task force with the fire department, police, local district offices and Hanwha to manage congestion and respond to any incidents — deploying roughly 6,800 personnel for crowd and safety control. Traffic restrictions are extensive: part of Yeouidong-ro will be fully closed from the afternoon until midnight, and Wonhyo Bridge will be shut in both directions for more than a day to allow for setup and teardown. Between 7 and 10 PM, trains will pass straight through Yeouinaru Station without stopping.
Hangang Citizen's Park was already packed the day before the show. Picnic mats claiming prime viewing spots have spread across not just Yeouido but the Ichon park across the river, prompting Seoul city to warn that it will clear away any mats left purely to reserve space before noon on festival day. Online resale listings are offering up prime spots for anywhere from a few tens of thousands of won to around 300,000 won (roughly $220). Some residents of river-view apartments have gone further, selling viewing access or parking passes to their units. One riverside restaurant listed two VIP seats with unlimited barbecue for 6 million won (about $4,300) — pricing that drew its share of criticism as excessive.
Convenience stores near the venue are bracing for a rush of their own. Some locations have stocked up more than 100 times their usual inventory, with big jumps in orders for beer, bottled water, ready-to-eat meals and cups of ice to beat the heat. Last year, ten stores around Yeouido and Ichon saw sales jump as much as 850% on festival day compared to the same weekday a week earlier, with the biggest surge around 5 PM. CU reported its own sales peak closer to 6 PM, while 7-Eleven boosted its ice and beverage orders ahead of a forecast high of 28°C (82°F) for the day.
FAQ
Why is this year's festival happening earlier than usual, in early September?
Organizers moved the schedule up by about three weeks to avoid overlapping with the Chuseok holiday and to accommodate foreign tourist demand.
Where's the best spot to watch the fireworks?
The show is designed around Wonhyo Bridge, with fireworks launching symmetrically from both sides of the river, so a wide stretch around the bridge offers strong views.
What should I know about traffic on festival day?
Part of Yeouidong-ro is closed from the afternoon until midnight, Wonhyo Bridge is shut in both directions for more than a day, and trains pass through Yeouinaru Station without stopping during peak hours.

























KNEWSLA · Sep 03, 2025











