As of September 20, 2026, Samsung Electronics says it laid out its mid- to long-term plan to merge AI and robotics at an internal tech event in California. The gathering brought together roughly 80 people, including Samsung executives and developers from overseas tech firms. Noh Tae-moon, who leads Samsung's Device eXperience division, said the goal is to extend AI into every part of daily life.
Key points
- The event took place at Samsung's Silicon Valley R&D lab on September 18 local time; Samsung shared the news domestically on September 20.
- Now in its eighth year, the event drew around 80 attendees, including Samsung executives and developers from overseas tech firms.
- DX Division CEO Noh Tae-moon attended alongside senior executives from the Visual Display, CTO, and Mobile eXperience units.
- The event built on the 'AI companion for everyday life' vision Samsung first teased at January's CES trade show in Las Vegas.
Samsung Electronics used the event to once again lay out its AI-centered business overhaul in public. According to the company, the gathering went beyond simply bolting AI features onto individual products like smartphones or TVs — it was meant to share a broader vision of AI supporting a consumer's entire day.
Alongside Noh Tae-moon, who heads the Device eXperience (DX) division as CEO, the event drew a lineup of top division executives: Lee Won-jin, president of the Visual Display business; Yoon Jang-hyun, the chief technology officer shaping the company's tech strategy; and Choi Won-joon, chief operating officer overseeing the mobile business. That an executive lineup of this caliber turned out to engage directly with overseas developers signals how much weight Samsung is placing on this shift.
The vision underpinning the event was first previewed at the world's largest consumer electronics show earlier this year. Rather than competing device by device, Samsung is aiming for AI that follows users and assists them wherever they are — at home, in the office, or on the move. In his keynote, CTO Yoon Jang-hyun walked through how that vision could evolve further when combined with robotics.
Noh said in his remarks that AI has become an unavoidable trend, and that Samsung's goal is to build personalized, intelligent experiences for consumers in every space they occupy. He added that Samsung aims to be a company that leads this transition. Samsung said it plans to keep engaging with overseas tech talent through similar events going forward.
FAQ
Was this event a new product launch?
No. It wasn't a product launch — it was a private tech-exchange event where Samsung executives shared their mid- to long-term AI and robotics strategy with overseas developers.
Why was it held in the US instead of Korea?
It took place at Samsung's local R&D facility, making it easier for overseas developers and IT industry figures in the Silicon Valley area to attend.
When was this vision first introduced?
It builds on the AI-powered everyday-life vision Samsung first unveiled at a consumer electronics show in the US earlier this year.
More from Korea today
Nobel Laureates Visit Seoul, Talk Science in AI Era →BTS Closes Las Vegas Fest Night 1 After 6-Year Gap →
📎 원문 보기 · Sources
머니투데이 · Sep 20, 2026삼성전자, 美 실리콘밸리서 테크 포럼 개최…AI·로봇 비전 공유 - 머니투데이Read the full story & photos at the source →
Leave a Reply