Lima Renames a Street ‘BTS Avenue’ Ahead of Peru Debut

Purple-lit arch and street in downtown Lima at night

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As of October 7, 2026, BTS is taking the stage in Peru for the first time since its debut. To mark the occasion, Santiago de Surco, a district of Lima, has temporarily renamed one street 'BTS Avenue' for a week.

3 showsConcerts at Lima's Estadio San Marcos

7 daysHow long the 'BTS Avenue' name stays up

~100,000 peopleTotal attendance over two nights in Bogotá

2013Year BTS debuted

Key points

BTS plays three shows on its 'Arirang' world tour at Estadio San Marcos in Lima.
Sacramento Street in Surco is being called 'BTS Avenue' from the 5th through the 11th, with signs put up to announce it.
Two Lima landmarks are running BTS-themed light and fountain displays through the 11th.
The tour's previous stop, Bogotá, Colombia, drew about 100,000 people over two nights.

BTS kicks off its 'Arirang' world tour run in Lima on October 7, with more shows on the 9th and 10th. All three are at Estadio San Marcos, and the group's label, Big Hit Music, says it's the band's first-ever Peru date. The group debuted in 2013, so this is the first time it will play in front of Peruvian fans.

Ahead of the shows, Santiago de Surco, a district in Lima, gave Sacramento Street a short-term new name. From the 5th through the 11th of this month, the street is billed in Spanish as 'Avenida BTS,' or BTS Avenue. The district office even put up signs announcing the new name. It's not a permanent rename, just a one-week gesture timed to the concerts.

Landmarks around the city joined in. Arco Morisco, the signature structure in Surco's Friendship Park, has been lit up in purple since the 5th and will run a BTS-themed light show every night through the 11th. Over the same stretch, the Fantasy Fountain at Lima's fountain park is hosting an event that mixes music, lights and a screen made of water. Purple, as the story goes, is the color associated with the band's fandom.

Peru's official tourism site, Peru Travel, saw an opening too. It pointed out that foreign visitors coming for the shows might not stay in Lima, and could head to other spots like Paracas and Machu Picchu, then rolled out a pitch on local food, culture and scenery.

Just before Lima, BTS opened the South American leg on the 2nd and 3rd at Estadio El Campín in Bogotá, Colombia. About 100,000 people showed up across the two nights. Rolling Stone en Español, a Spanish-language outlet, called it the concert a generation had waited a long time for and listed it among Colombia's biggest cultural events of the year.

In Korea right nowIn South Korea, the story is getting attention as an example of a K-pop tour spilling over into street names, tourism marketing and nighttime light shows. Korean outlets, citing information released by Big Hit Music, framed it as a first visit by Korean artists that turned into a citywide welcome in Latin America. The tour's smooth start in Bogotá and now Lima is also getting a mention.

FAQ

Is 'BTS Avenue' a permanent street name?

No. Surco is using it as a temporary name for Sacramento Street, and only for one week, from the 5th through the 11th.

When and where is BTS playing in Lima?

BTS plays three shows, on October 7, 9 and 10, at Estadio San Marcos in Lima. Dates are in local time, and the shows are part of the 'Arirang' world tour.

Is this BTS's first concert in Peru?

Yes. The group's label says these shows are BTS's first in Peru since the group debuted in 2013.