As of October 27, 2026, Juun.J, a brand under Samsung C&T's fashion division, has signed on as the costume partner for 'The Festa D'Origin,' an exhibit spotlighting 48 K-pop artists. Juun.J built its looks around its signature black, and the show runs in Seoul's Yeouido district through Nov. 30.
Key points
- Juun.J is the costume collaborator for 'The Festa D'Origin,' an exhibit covering 48 K-pop artists.
- The brand showed black-focused looks with leather pieces and layered outerwear styling.
- The Seoul show runs through Nov. 30, then tours Tokyo and other major cities abroad starting in January 2027.
Juun.J has joined 'The Festa D'Origin' as its costume partner, news that surfaced on the 27th. The exhibit looks at K-pop artists off the stage, using fashion, art, video and photography. Its theme is 'pagak' (破殼), which means breaking out of your shell.
Nine acts were reported as participating: BTS, aespa, RIIZE, Stray Kids, IVE, G-Dragon, CORTIS, ENHYPEN and TOMORROW X TOGETHER. Creators from a range of fields round out the show.
Juun.J's base color is black, the brand's calling card. It leaned on leather and precision tailoring, mixing pieces that wouldn't normally go together in a single outfit. That reflects the brand's philosophy of ignoring gender lines and conventional clothing categories. Crisp, clean lines are set against deliberately puffed-up silhouettes for depth, and layered outerwear suggests some unexpected proportions. Photography by Korean photographers is displayed alongside the clothes.
Creative director Jung Wook-jun, who also holds the title of executive vice president, described black as the brand's design language, one that sharpens the contrast in shape and proportion. He said the team turned that language into dimensional garments to fit the exhibit's world. He also said the collaboration is a step toward engaging with more cultures and growing the brand's footprint in the global fashion market.
The Seoul venue is the MPX Gallery in the North Atrium on the third floor of IFC Mall in Yeouido, open through Nov. 30. Starting in January 2027, the exhibit will roll out in Tokyo and other major cities abroad.
FAQ
Where and until when can I see the exhibit?
It's at the MPX Gallery in the North Atrium on the third floor of IFC Mall in Yeouido, Seoul, through Nov. 30.
Which artists are featured?
Reports say 48 artists across nine acts are covered, including BTS, aespa, IVE, ENHYPEN, RIIZE, CORTIS, Stray Kids, TOMORROW X TOGETHER and G-Dragon.
Will the exhibit travel outside Seoul?
Yes. It's set to open in Tokyo in January 2027, followed by other major cities abroad.
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