Justin Bieber Is Back in Seoul After 13 Years, Just in Time for a Popup

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As of October 23, 2026, Canadian pop star Justin Bieber, 32, has arrived in Seoul with his wife, Hailey Bieber. It's his first known trip to Korea since his first concert there in 2013, and it lines up with the Seoul popup for his brand, SKYLRK.

About 13 yearsGap between Bieber's Korea visits

4 daysSeoul popup run (22nd–25th)

4thWhere this sits among SKYLRK's physical stores

Key points

Right after landing with Hailey, Bieber posted several photos on social media with the caption "Made it to Seoul."
His last Korea visit was for that first concert in 2013, and there's no record of a separate trip since.
The SKYLRK popup runs from the 22nd through the 25th in Seongsu-dong, with Seoul-exclusive merch on sale.
Whether Bieber will show up at the popup hasn't been officially confirmed. For now, it's just speculation.

Justin Bieber has officially hit Seoul. He and his wife, model Hailey Bieber, came through the airport arrivals hall, and he wasted no time opening his social media accounts. The post, captioned "Made it to Seoul," included a shot of the city skyline from a car window and a close-up selfie.

This visit has been a long time coming. Bieber first came to Korea for his debut headlining show in 2013, and there's no record of a separate trip since. Fans have waited nearly 13 years, so news of his arrival quickly blew up online.

The timing lines up with an event for SKYLRK, the fashion and lifestyle brand he launched last year. The Seoul popup opened on the 22nd and runs through the 25th in Seongsu-dong, a former factory district now known as Seoul's trendiest neighborhood. It's the brand's first physical event in Korea, with limited-edition items you can only get in Seoul. According to some reports, it's the fourth store after Tokyo, Indio in the US, and New York. On opening day, visitors reportedly lined up hours before the doors opened.

Bieber married Hailey in 2018, and the couple welcomed their first son in 2024. Hailey is also the founder of the beauty brand Rhode. Media outlets have floated the idea that Bieber might drop by the popup in person, but no specific schedule has been announced.

In Korea right nowKorean fans are freaking out over the surprise arrival. The Seongsu-dong popup drew a line before it even opened, and the big question now is whether Bieber will actually appear. Some see it as a sign of how far Seongsu-dong has come: a global star showing up for a brand event, not a concert, suggests the neighborhood has become a proving ground for international fashion labels.