BTS Opens South America Tour; Bogotá Eyes $37M Boost

Wide view of a large South American stadium lit up at dusk

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As of October 3, 2026, BTS has kicked off the South America leg of its “Arirang” world tour with shows in Bogotá, Colombia. The group will play 14 shows across five South American cities, and local officials and media are projecting economic impact in the tens of millions of dollars.

14 showsTotal shows across five South American cities
5,244 jobsDirect and indirect jobs Bogotá expects to be created
About 72 billion won (roughly $51 million)Projected economic impact of three Santiago shows
630,000+People who joined the São Paulo pre-sale in two days

Key points

  • According to its label, Big Hit Music, BTS opened the South America run with two shows at Estadio El Campín in Bogotá on Oct. 2–3 (local time).
  • The South America leg covers five cities (Bogotá, Lima, Santiago, Buenos Aires and São Paulo) for 14 shows in total.
  • Bogotá's economic development department estimates the shows' ripple effect at about 51.7 billion won (roughly $37 million) and expects 5,244 direct and indirect jobs.
  • Pre-sale demand for the São Paulo shows topped 630,000 people in just two days.

BTS's South America run began at Estadio El Campín in Bogotá, Colombia. The first show was Oct. 2 local time, with a second night at the same venue on the 3rd. According to Big Hit Music, the seven members will then head to Lima, Santiago, Buenos Aires and São Paulo, for 14 shows across the region. For fans in Colombia and Argentina, it's the first chance to see the full group live.

Bogotá's economic development department calculated the concerts' ripple effect at about 51.7 billion won (roughly $37 million) and projects 5,244 direct and indirect jobs. María del Pilar López Uribe, who heads the department, said the visit could translate into work for residents. Earlier, the city's tourism observatory had put expected spending from the two shows at about 40.6 billion won (roughly $29 million).

Expectations are high in Chile, too. An analysis commissioned by the business daily Diario Financiero from a consulting firm pegged the impact of three Santiago shows (Oct. 14, 16 and 17) at about 72 billion won (roughly $51 million). The math goes beyond ticket sales: spending on transportation, hotels, food and merchandise spreads through the whole city.

Peru's government tourism agency, PromPerú, flagged the tour in a study titled “Music Tourism and the BTS Effect.” The agency says more than 520,000 people were waiting in the ticket queue, and the report suggests Lima could emerge as a key hub on the world touring circuit. In Lima's Costa Verde district, a fan-organized tribute drone show is planned. It came together with more than 25,000 online contributions, including from fans in neighboring countries.

Brazil, the final stop, is just as fired up. More than 630,000 people joined the São Paulo pre-sale over two days. The business outlet Exame estimates ticket revenue from the three shows will reach at least 56.4 billion won (roughly $40 million).

In Korea right nowIn Korea, wire services and business outlets have been running the economic impact estimates from South American cities one after another since Big Hit Music's announcement. The coverage treats a K-pop tour as more than a music event: It's a driver of tourism and jobs. With city-level numbers now out for Bogotá and Santiago, many are reading them as a yardstick for the reach of the Korean Wave (hallyu).

FAQ

Which cities does the BTS South America tour visit?

BTS plays 14 shows in five cities: Bogotá (Colombia), Lima (Peru), Santiago (Chile), Buenos Aires (Argentina) and São Paulo (Brazil). The Bogotá shows are Oct. 2–3 local time.

How much economic impact is expected from the Bogotá shows?

Bogotá's economic development department expects about 51.7 billion won (roughly $37 million) in ripple effects and 5,244 direct and indirect jobs. The city's tourism observatory projects about 40.6 billion won (roughly $29 million) in spending from the two shows.

Are any of the shows a first for the group?

According to Big Hit Music, this is the first time the full BTS lineup will perform in Colombia and Argentina.

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