YG’s Dance Videos Hit 7B Views, All by Yang Hyun-suk

Written by

As of August 7, 2026, YG Entertainment has posted 69 performance videos on YouTube that together have racked up 7 billion views. Every single one was reportedly planned, choreographed and edited under the direct hand of producer Yang Hyun-suk. The format is back in the spotlight after Blackpink recently crossed 100 million YouTube subscribers.

7 billion viewsCombined views across YG's performance videos

69Official performance videos YG has produced

100 millionBlackpink's YouTube subscriber count

170+Total videos released, including practice clips

Key points

Counting choreography practice clips, YG has released roughly 170 related videos total, including 69 official performance videos.
Producer Yang Hyun-suk personally oversees everything from planning to choreography selection to final editing.
Yang debuted in 1992 with Seo Taiji and Boys and personally choreographed every track on the group's first four albums.
He also created the choreography for Big Bang's 'Lies' and 'Last Farewell,' plus 2NE1's 'Fire.'

YG Entertainment has posted 69 performance videos on YouTube over the years, and combined, they've pulled in 7 billion views. Add in choreography practice clips and the total library of related content climbs past 170 videos. Every one of them, reportedly, was planned, choreographed and edited under the direct hand of producer Yang Hyun-suk.

This format is a different animal from a music video. Instead of leaning on storytelling, it uses editing to spotlight the texture and craft of the choreography itself — a way to showcase moves that a three-minute music video can't fully capture. YG leaned into the strategy from Blackpink's 2016 debut onward, with global fan growth on YouTube specifically in mind.

Yang started out as a professional dancer before debuting in 1992 as a member of Seo Taiji and Boys, where he personally choreographed every track on the group's first four albums. He later created the moves for Big Bang's 'Lies' and 'Last Farewell,' and 2NE1's 'Fire.' By the time Blackpink debuted, his process had evolved — he'd review work from top international choreographers and cut and adapt the parts he liked best.

The payoff has been clearest with Blackpink. Performance videos of group and solo stages have pulled hundreds of millions of views apiece among international fans, and the group recently hit 100 million YouTube subscribers. YG says it plans to bring the same level of polish to content for Treasure, Babymonster and future rookie groups.

In Korea right nowIn Korea, this is being framed as a case study in K-pop content strategy done right. Local outlets are highlighting how nearly three decades of Yang's hands-on production approach dovetailed with YouTube to drive global fandom growth. With Blackpink's subscriber milestone in the mix, there's growing curiosity over whether rival agencies will follow suit and invest more heavily in choreography-focused content.

FAQ

How is a performance video different from a music video?

A music video focuses on story and visuals, while a performance video is built specifically to showcase the choreography itself in close, sustained detail.

Who is Yang Hyun-suk?

A former member of the 1990s group Seo Taiji and Boys who went on to lead YG Entertainment, overseeing choreography and content for acts including Big Bang, 2NE1 and Blackpink.

Why is this strategy getting attention now?

Blackpink's recent milestone of 100 million YouTube subscribers has renewed focus on how performance-driven content has fueled K-pop's global fanbase growth.